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Company
News
Industry
pioneer knows MediaSling is leading the charge to streaming
Internet advertising.
"The
ability to offer the advertising industry an exceptional delivery
option for their video content that they currently don't have
is really something special." So says Phil Salvati, founder
of SMS Advertising, whose full-service firm (with revenues
in the 100s of millions) retains clients of such caliber as
Taco Bell and Air Touch Cellular. SMS was recently purchased
by FCB Worldwide, the largest ad firm in the US ($5.5b revenue
in US). "Advertising firms want to present their client's
message to everyone they can; we call it 'reach'. What a great
tool MediaSling has to take existing advertising content,
and expand that reach. Why, I even see production units, during
the creation of an advertisement, envisioning the delivery
of their creation via a streaming mechanism to Internet advertising
real estate, now that it's possible." That's why we founded
MediaSling: to broaden the reach of rich messages.
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