History / Vision In 1999, several members of our founding team consulted with two of the largest Internet ad networks to develop the capability to stream targeted audio advertising over the Internet to specific web sites. The team successfully completed the project, and saw a bigger opportunity if streamed content could be delivered to a wide audience. With further investigation, and initiating their own private development path, the team founded MediaSling, with the vision to build a company whose primary focus is to deliver a rich, streaming advertising message to as wide an audience as possible.